Senior Marketing Lead

Los Angeles, CA

Acorn is focused on making parents’ lives easier through a technology platform that allows parents to search, book, and pay for kids’ activities. The company recently launched its app in London, with an expected New York launch in Q4 2017 and other major US cities in 2018.

Acorn is looking for a Senior Marketing Professional. This candidate will oversee the go-to-market strategy for the company and will be responsible for its marketing efforts in the US and UK. This candidate will also work with management and the product development team to evaluate market feedback for future development.

Responsibilities:
• Own the audience development growth strategy. Design, launch and optimize campaigns across multiple online channels (social, display, search) to meet financial and KPI objectives
• Own the suite of internally-built marketing tools and reports, collaborating with the Development team to build upgrades and features to automate workflow and improve visibility into performance
• Work with the dev and content teams to develop content strategies to attract and engage our target audiences
• Identify industry trends and insights that will help refine our marketing approach, conducting and presenting competitive analyses and market research as needed

Requirements:
• 10+ years’ experience in marketing, specifically including 5+ in a direct-response/acquisition/audience development capacity
• Proven ability to conceptualize process and tool improvements, solicit executive sponsorship, and drive projects to implementation and adoption
• Deep experience with using analytical tools and interpreting data to drive decisions and behavior
• Strong leadership skills with the ability to balance big-picture thinking with deep-dive research and attention to detail
• Experience recruiting, building and directly managing a teams of 2-10 FTE
• Bachelor’s Degree in Marketing, Business, Statistics or similar analytical field of study. MBA or Master’s a plus

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Acorn

Making parents’ lives easier.

  • CEO Adel Kambar
  • Industry Marketplaces
  • Location Global

Acorn is a children's activity platform enriching the lives of parents and kids. Parents can search across a comprehensive database of children's activities based on factors like location and age range. Acorn also features social elements like activity provider ratings and the ability to connect with other parents and caregivers. Activity providers can claim profiles or create new ones to best communicate their service offerings.

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